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Denim Dudes report for the SS25/26 season comprised of 4 stories :

Future Atelier, Embody, Low-Key Flex & Resurgence.


There is a growing awareness around wealth and class disparity after pandemic. But the new guard of creatives are changing the face and the sentiment of what we call luxury and consumers are using their purchase power to usher in a new universe of luxury, centered around quality and craftsmanship, anti-ostentation, inclusivity and elevated design details. Simultaneously supporting young creatives and rising talent they genuinely connect with rather than massive conglomerate fashion houses.


French Roast

19-1012 TPX

Steel Grey

18-4005 TPX

Blue Heaven

17-4023 TPX

Subdued Blue

14-4209 TPX

Plein Air

13-4111 TPX

Foggy Dew

13-4305 TPX


12-2901 TPX

Sea Salt

11-1302 TPX


#     Reframed Smart

#     Elevated Minimal

#     Androgynous Elegance

#     Skin Baring

#     Premium Tints

#     Liquified Denim

#     Couture Texture

#     Upscale Upcycle


On the rise of  hyper individualism and ‘main character energy’, the new generation of youth find their voice and place within society. But this season there’s been a shift in awareness from living your best and truest life towards a path that’s more integrated and inline with the world around us. As our collective self awareness reaches levels it's never achieved before, we discover what it means to be totally embodied and connected to ourselves, our creativity, our fellow humans and mother earth.


Blushing Rose

12-1310 TPX

Carmine Rose

17-2230 TPX

Prism Violet

19-3748 TPX


18-1027 TPX

Pearl Blue

14-4206 TPX


16-4109 TPX


19-4316 TPX

Black Sand

19-4406 TPX


#     ​Noughties Night Crawler

#     Subverted Sexy

#     Fantasy Identity

#     Textured Acids

#     Art Wash

#     Flash Of Skin

#     Double Jeans

#     Creative Surfaces


Low-Key Flex is a refreshing antidote, aimed at eroding class and wealth barriers and tackling elitist attitudes around fashion. A return of everyday basics taking place from younger and more socially aware celebrities such as the Biebers, Bella Hadid, Lily Rose Depp and 070 Shake. But there’s more to this story than merely optics; it’s about removing the snobbish culture around Fashion by fostering inclusive and local communities and aligning brands, activations and events that are healthy, joyful and empowering. Whilst Future Atelier explores the future of luxury, Low-Key Flex swings the pendulum away from luxury altogether.


Suga Swizzle

11-0607 TPX


14-1112 TPX

Vapor Blue

14-4203 TPX

Country Air

12-4303 TPX

Parisian Blue

18-4036 TPX

High Tide

18-4022 TPX

Bellwether Blue

19-3943 TPX

Black Oyster

19-0205 TPX


#     ​Humble Styling

#     Tempered Americana

#     Mono Culture

#     Activewear Era

#     Stacked Loose

#     The Tech Pants

#     Harrington Jacket

#     Utility Details


While many thought the noughties trend would wane after a few seasons, it shows no sign of slowing down anytime soon. New iterations are being explored through today's lens as both young brands and seasoned designers draw inspiration from niche references, subcultures, and moments in time that resonate with their outlook and reflect their current struggles. Spurred by Gen Z’s obsession with the archives, a new slew of vintage resellers have begun focusing on brands such as Sean John, FUBU, Karl Kani, South Pole, Evisu and more. Meanwhile, the disillusioned feeling that permeates today’s jaded youth draws parallels with references of emo and rebellious subcultures of prior eras.



17-0625 TPX


14-6308 TPX

white Onyx

12-4300 TPX

Ashley Blue

16-4013 TPX

Spring Lake

18-4221 TPX

Real Teal

18-4018 TPX

Slate Black

19-0814 TPX

Ombre Blue

19-4014 TPX


19-4205 TPX


#     ​Re-writing Nostalgia

#     Y2K Utility

#     Rounded Jacket

#     Skin Tight

#     Indigo Knit

#     Neo Noir

#     Dirty Attitude

#     Aggressive Whiskers

#     Neo Spray

#     Destruction


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