It’s time to transform the way jeans are made. This collection is designed from inception to make products and materials that can be recycled at the end of its life to create a new product. We transform pathways for designing to develop products with a positive impact on people and planet and last in society as long as possible.

Cradle to Cradle Certified ™ is a voluntary certification issued by Cradle to Cradle Products Innovation Institute. It is a globally recognized measure of safer, more sustainable products made for the circular economy.

The Cradle to Cradle Certified Product Standard guides brands, mills, and manufacturers to design and make products aligned with the principles of a circular economy.

Water Stewardship

Renewable Energy

Social Fairness

Material Health

Material Reutilization

We are moving to a circular system, start with the initial step to re-think, re-design and build a positive future to our planet.

Design

Recycle

Raw Materials

Fabric Production

Afterlife of a product is carefully considered during the product design stage.

materials are selected to be recyclable at the end of the installation.

Considering the details in eco ways. Advanced dyeing technology is used to reduce water consumption and eliminate the hazardous chemicals discharge into water waste.

Innovative laundry process is used to reduce water usage up to 90% and chemicals up to 70% when compared to conventional wash method.

Garment Washing

Incorporate sustainable thinking into production, using digital technology to minimize the physical waste.

When product reaches the end of life, it will be returned for recycling and transform into a new life.

Closed-Loop

The circular design aims to maximize the reusability of products and resources. The use of water, energy, and toxins has to be limited to an absolute minimum through the entire production process.