Self-Clean anti-microbes denim helps to keep our jeans fresh and clean.
By reducing the number of home laundries, we could effectively

reduce the water consumption from cradle to grave.

Collaborated with Noble for its performing silver ions IONIC+ protection to reduce home washes effectively.

Noble Biomaterials, Inc. is a global leader in antimicrobial and conductivity solutions for soft-surface applications.

The company produces advanced material technologies designed for mission-critical applications in the performance apparel, healthcare, industrial and emerging wearable technology markets.

Stay clean for our environment

This collection applied IONIC+ on the product at the finishing stage. It is able to release its positive silver ions to eliminate the growth of microbes on clothing surface that next to the skin with favored warm and moisture condition which allow us to wear multiple times before washing our lovely jeans

HOW IT WORKS

BENEFITS OF ionic+

Humans can distinguish at least 1 trillion odors. When bacteria and their resulting odors are eliminated from fabric by a self-cleaning mechanism, life is more convenient.

Support human ecology through biocompatibility and the absence of harmful substances in the manufacturing process

Made with ions that can be found in water, land, and sea. Noble NEVER uses nano technology

in the whole life cycle
It takes up to 3000 litres of water on just a pair of jean

there are 23% come from consumer care

*By the study of "THE LIFE CYCLE OF A JEAN" on Levi's 501 - by Levi Strauss & Co

®

Water intake over one year of care

Conventional washing machine

Liters

958

479

221 washing weekly

washing bi-weekly

washing monthly

Conventional washing machine

Liters

659

330

152 washing weekly

washing bi-weekly

washing monthly

Efficient washing machine

Less bacteria and odor on clothing means less washing. You can get multiple wearings out of your garments with Ionic+

Reduce 77%

of water consumption by wash your jeans monthly

Sustainable

materials

Using second life recycled materials to reduce the use of new cotton

Reduce water consumption
in the whole life cycle of denim product

Garment
Manufacturing

Fiber

Fabric

Customer
Care

USing ECO-blue washing method which could reduce the environmental impact

having less water consumption

sustainable

eco-finishing

customer

care

washing your jeans after multiple wearings

keep your denim clean

CRYSTAL DENIM

BY PRODUCT DEVELOPMENT DEPT.

Self-Clean anti-microbes denim helps to keep our jeans fresh and clean. By reducing the number of home laundries, we could effectively reduce the water consumption from cradle to grave.

Collaborated with Noble for its performing silver ions IONIC+ protection to reduce home washes effectively.

Stay clean for our environment

HOW IT WORKS

BENEFITS OF ionic+

in the whole life cycle It takes up to 3000 litres of water on just a pair of jean

there are 23% come from consumer care

*By the study of "THE LIFE CYCLE OF A JEAN" on Levi's 501 - by Levi Strauss & Co

®

Water intake over one year of care

Conventional washing machine

Liters

958

479

221

washing weekly

washing bi-weekly

washing monthly

Conventional washing machine

Liters

659

330

152

washing weekly

washing bi-weekly

washing monthly

Efficient washing machine

Less bacteria and odor on clothing means less washing. You can get multiple wearings out of your garments with Ionic+

Reduce 77%

of water consumption by wash your jeans monthly

Reduce water consumption in the whole life cycle of denim product

Garment Manufacturing

Fiber

​Fabric

Customer ​Care

Self-Clean anti-microbes denim helps to keep our jeans fresh and clean.
By reducing the number of home laundries, we could effectively

reduce the water consumption from cradle to grave.

in the whole life cycle
It takes up to 3000 litres of water on just a pair of jean

Reduce water consumption
in the whole life cycle of denim product

Garment
Manufacturing

Fabric

Customer
Care